Business communication : developing leaders for a networked world / Peter W. Cardon.
By: Cardon, Peter W [author ]
Language: English Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Edition: Fifth EditionDescription: xxvii, 604 pages : color illustrations; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781266158216Subject(s): Business communication | Business enterprises -- Computer networks | Business communication -- Computer network resourcesDDC classification: 658.4/5 LOC classification: HF5718 | .C267 2023Summary: "Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.45 C1795 2024 (Browse shelf) | Available | CITU-CL-54309 |
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| 658.45 B669 1992 Business communication today / | 658.45 B967 2008 Business communication / | 658.45 C1795 2016 Business communication : developing leaders for a networked world / | 658.45 C1795 2024 Business communication : developing leaders for a networked world / | 658.45 C6771 2023 Crisis communication strategies : prepare, respond and recover effectively in unpredictable and urgent situations / | 658.45 C737 1994 Communicating in organizations : a casebook / | 658.45 C823 1984 Media for managers : [communications strategy for the eighties] / |
Revised edition of the author's Business communication, 2021.
Includes index.
"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher.
Grades 10-12 McGraw Hill LLC.
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