Strategic management in the media / Lucy Küng.
By: Küng, Lucy [author.]
Language: English Publisher: Thousand Oaks : Sage Publications, 2023Edition: ThirdDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781529773699; 9781529773705DDC classification: 302.23068 Summary: "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 302.23068 K739 2024 (Browse shelf) | Available (In Process) |
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| 302.2301 B453 2014 Media analysis techniques / | 302.2301 M243 2005 McQuail's mass communication theory / | 302.23014 G53 2023 Digital communication and media linguistics : with case studies in journalism, PR, and community communication / | 302.23068 K739 2024 Strategic management in the media / | 302.23072 B453 1998 Media research techniques / | 302.23083 L578 1998 See no evil : a guide to protecting our children from media violence / | 302.23089 Si11 2010 Cultural diversity and global media : the mediation of difference / |
"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher.
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