Contemporary advertising / William F. Arens.

By: Arens, William F [author]
Language: English Publisher: Boston : McGraw-Hill, 2002Description: xxxii, 6144,[74] pages : illustrations (some colored) ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072500417; 0072415444; 9780072500417Subject(s): Advertising | Marketing | Advertising strategies | Crafting marketing | Advertising planningDDC classification: 659.1
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 Ar33 2002 (Browse shelf) Available CITU-CL-38743
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