Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D [author]
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, 2005Edition: Fifteenth editionDescription: xli, 793 [22] pages : color illustrations ; 28 cm. 1 CD ROM (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volume ISBN: 0072971223; 0072525231 (alk. paper : hbk.); 9780072947038 (hbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2005| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 P426 2005 (Browse shelf) | c.1 | Available | CITU-CL-36299 |
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| 658.8 P215 2000 Advertising campaign strategy : a guide to marketing communication plans / | 658.8 P426 2002 Basic marketing : a global-managerial approach/ | 658.8 P426 2005 Applications in basic marketing : clippings from the popular business press / | 658.8 P426 2005 Basic marketing : a global-managerial approach / | 658.8 P426 2005 Applications in basic marketing : clippings from the popular business press / | 658.8 P426 2008 Essentials of marketing : a marketing strategy planning approach / | 658.8 P426 2017 Essentials of marketing : a marketing strategy planning approach / |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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