Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.
By: Tellis, Gerard J [author]
Contributor(s): Golder, Peter N
Language: English Publisher: New York : McGraw-Hill, c2002Description: xv, 340 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 007137549X (acidfree paper)Other title: Will and visionSubject(s): Marketing -- United States | Brand name products -- United StatesDDC classification: 658.8 LOC classification: HF5415.1 | .T45 2002Online resources: Contributor biographical information | Publisher description| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 T239 2002 (Browse shelf) | Available | CITU-CL-36911 |
Total holds: 0
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Includes bibliographical references (p. [315]-330) and index.
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