Digital marketing fundamentals : OMCP's official guide to OMCA certification / Greg Jarboe, Matt Bailey, Michael Stebbins with Brad Geddes, Kim Krause, and Cindy Krum ; foreword by Avinash Kaushik
By: Jarboe, Greg [author.]
Contributor(s): Bailey, Matt [author.] | Stebbins, Michael [author.] | Krause, Kim [contributor] | Krum, Cindy [contributor]
Language: English Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2023]Copyright date: ©2023Edition: First EditionDescription: x, 438 pages : illustrations (chiefly color); 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119894575Subject(s): Internet marketing | Marketing -- Data processingDDC classification: 658.8/72 LOC classification: HF5415.1265 | .J3697 2023| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.872 J28 2023 (Browse shelf) | Available | CITU-CL-53578 |
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| 658.872 G9596 2023 Digital marketing : the science and magic of digital marketing can help you become a successful marketing professional / | 658.872 H156 2014 Inbound marketing : attract, engage, and delight customers online / | 658.872 H233 1986 Mailing list strategies : a guide to direct mail success / | 658.872 J28 2023 Digital marketing fundamentals : OMCP's official guide to OMCA certification / | 658.872 K617 2022 Digital marketing strategy : an integrated approach to online marketing / | 658.872 M5894 2013 Marketplace 3.0 : rewriting the rules of borderless business / | 658.872 P835 2013 Facebook marketing all-in-one for dummies / |
ABOUT THE AUTHOR
Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.
Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.
Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.
Includes bibliographical references and index.
TABLE OF CONTENTS
Foreword vii
Introduction ix
1 Digital Marketing Strategy 1
2 Digital Marketing Analytics 49
3 Digital Advertising 83
4 Search Engine Optimization 129
5 Content Marketing 167
6 Social Media Marketing 219
7 Conversion Optimization 273
8 Mobile Marketing 299
9 Email Marketing 343
10 Careers and Hiring 371
Digital Marketing Glossary 401
References 415
About the Authors 423
Index 427
"Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee"-- Provided by publisher.
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