Innovation and export : the joint challenge of the small company / Manon Enjolras.
By: Enjolras, Manon [author.]
Language: English Publisher: Hoboken : ISTE Ltd / John Wiley and Sons Inc, 2021Description: online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781786306203Genre/Form: Electronic books.Online resources: Full text available at Wiley Online Library Click here to view Summary: The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY | 658.022 En47 2021 (Browse shelf) | Available | CL-52826 |
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| 658.02 D912 1989 Management advisory services handbook/ | 658.022 B937 1999 Break the curves: the entrepreneur's blueprint for small business success / | 658.022 C33399 2014 Handy guide for business starters : learn the simple ways of starting a business in the Philippines / | 658.022 En47 2021 Innovation and export : the joint challenge of the small company / | 658.022 G25 2019 Innovation and Creativity in SMEs : challenges, evolutions and prospects / | 658.022 J18 1991 Working with the ones you love : strategies for a successful family business / | 658.022 K953 1987 Small business : planning and management / |
Includes index.
About the Author
Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support
organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to
implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices
to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and
Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a
powerful lever to overcome any difficulties in mobilizing significant resources.
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