Crisis communication strategies : prepare, respond and recover effectively in unpredictable and urgent situations / Amanda Coleman.

Revised edition of the author's Crisis communication strategies, 2020.

Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.

Includes bibliographical references and index.

Chapter - 00: Acknowledgements;
Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan;
Chapter - 02: Recognizing a crisis: What it is and how to spot it;
Chapter - 03: The operational response: The approaches and how they relate to communications;
Chapter - 04: Remembering the people: How employees should come first;
Chapter - 05: It’s tough at the top: The role of leadership in a crisis;
Chapter - 06: The impact on the community: Managing the consequences;
Chapter - 07: It’s OK to not be OK: Ensuring support is in place;
Chapter - 08: Stepping on the road to recovery;
Chapter - 09: So, what happens next?

"Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to these high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done and tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises and the phases of crises. It also contains new content looking at behavioral communication as a tactic during a crisis, and how to ensure diversity and inclusivity at a time of crisis. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises. It also explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. It is an essential guide for PR and communication professionals who wish to protect their company and build long-term resilience"-- Provided by publisher.