Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul [author]
Contributor(s): Donnelly, James H
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: Ninth editionDescription: xvii, 782 pages : illustrations (some color), color map ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780073381138 (alk. paper); 0073381136 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2009Online resources: Table of contents only| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 P441 2009 (Browse shelf) | Available | CITU-CL-43595 |
Total holds: 0
Includes bibliographical references and index.
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