Branding : a key marketing tool / edited by John M. Murphy.
Contributor(s): Murphy, John M
Publisher: New York : McGraw-Hill, c1987Description: xii, 192 pages, [12] page of plates : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0070440557 :Subject(s): Branding (Marketing) | Business names | MarketingDDC classification: 658.827 LOC classification: HD69.B7 | B73 1987Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 B733 1987 (Browse shelf) | c.1 | Available | CL-re 13421 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 B733 1987 (Browse shelf) | c.2 | Available | CL-re 14250 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 B733 1987 (Browse shelf) | c.3 | Available | CL-re 15089 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 B733 1987 (Browse shelf) | c.4 | Available | CL-re 15090 |
Total holds: 0
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658.827 B733 1987 Branding : a key marketing tool / | 658.827 B733 1987 Branding : a key marketing tool / | 658.827 B733 1987 Branding : a key marketing tool / | 658.827 B733 1987 Branding : a key marketing tool / | 658.827 Du54 2012 Brand management : Principles and Practices / | 658.827 El588 2018 Strategic brand management / | 658.827 H469 2013 Branding and product design : an integrated perspective / |
Includes bibliographies and index.
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