Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
By: Kinnear, Thomas C [author]
Contributor(s): Taylor, James R. (James Ronald)
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1987Edition: Third editionDescription: xviii, 718 pages : illustrations (some color) ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0070347484Subject(s): Marketing research | Marketing -- ManagementDDC classification: 658.83 LOC classification: HF5415.2 | .K53 1987| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.83 K623 1987 (Browse shelf) | Available | CL-re 16145 |
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| 658.83 B74 2014 Marketing and sales analytics : proven techniques and powerful applications from industry leaders / | 658.83 H728 1964 The environment of marketing behavior : selections from the literature / | 658.83 K397 1996 Marketing research : an applied approach / | 658.83 K623 1987 Marketing research : an applied approach / | 658.83 Oa8 2018 Conducting focus groups : for business and management students / | 658.83 P279 1995 Using secondary data in marketing research : United States and worldwide / | 658.83 Si393 2013 The essentials of marketing research / |
Includes bibliographical references and indexes.
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