Exploring marketing research / William G. Zikmund.
By: Zikmund, William G [author]
Series: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c1997Edition: Sixth editionDescription: xxvii, 739 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 003018763XSubject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .Z54 1997| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.83 Z68 1997 (Browse shelf) | Available | CL-23265 |
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| 658.83 P279 1995 Using secondary data in marketing research : United States and worldwide / | 658.83 Si393 2013 The essentials of marketing research / | 658.83 Si54 1970 Analytical marketing / | 658.83 Z68 1997 Exploring marketing research / | 658.8302856312 L5766 2018 Predictive analytics for marketers : using data mining for business advantage / | 658.83402856312 Sz12 2019 Social media data mining and analytics / | 658.8342 Ea775 2017 Consumer behaviour : applications in marketing / |
Includes bibliographical references and index.
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