Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul [author]
Contributor(s): Donnelly, James H
Publisher: Homewood, IL : BPI/Irwin, c1989Edition: Second editionDescription: xvi, 928 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 025606668X :Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 1989
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.8 P441 1989 (Browse shelf) Available CL-re 16714
Total holds: 0

Includes indexes.

Bibliography: p. 907-919.

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