Marketing / Eric N. Berkowitz ... [et al.].
Contributor(s): Berkowitz, Eric N
Publisher: Burr Ridge, Ill. : Irwin, c1994Edition: Fourth editionDescription: xxviii, 787 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256132216Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B44113 1994| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 M341 1994 (Browse shelf) | Available | CL-25273 |
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| 658.8 M127 1990 Basic marketing: managerial approach | 658.8 M127 1990 Basic marketing : a managerial approach / | 658.8 M311 1985 Marketing / | 658.8 M341 1994 Marketing / | 658.8 M341 1997 Marketing / | 658.8 M341 2002 Marketing management : a strategic, decision-making approach / | 658.8 M381 1987 Marketing : principles and strategy / |
Includes bibliographical references (p. [731]-752) and indexes.
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