Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

By: Bernhardt, Kenneth L, 1944- [author]
Contributor(s): Kinnear, Thomas C, 1943-
Series: The Irwin series in marketingPublisher: Chicago : Irwin, c1997Edition: Seventh editionDescription: xiv, 665 pages : illustrations , maps ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256204640Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .B448 1997Online resources: Publisher description | Table of contents | Contributor biographical information
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.8 B457 1997 (Browse shelf) Available CL-re 20087
Total holds: 0

Includes bibliographical references.

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