New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston.
By: Chaston, Ian [author]
Publisher: New Delhi : Response Books , c2000Description: vii, 199 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0761962018; 0761962026 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .C513 2000Online resources: Publisher description | Table of contents onlyItem type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 C389 2000 (Browse shelf) | Available | CL-26825 |
Total holds: 0
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658.8 B96 1985 Marketing : strategic foundations / | 658.8 C132 2010 Manager's guide to marketing, advertising, and publicity | 658.8 C173 2007 The marketing mavens / | 658.8 C389 2000 New marketing strategies : evolving flexible processes to fit market circumstances / | 658.8 C85 2010 Marketing for entrepreneurs : concepts and applications for new ventures / | 658.8 D169 1995 Marketing management : text and cases / | 658.8 D286 2002 Marketing in a week / |
Includes bibliographical references and index.
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