Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, E. Jerome (Edmund Jerome) [author]
Contributor(s): Perreault, William D
Series: Irvin series in marketingPublisher: Homewood, IL : Irwin, c1990Edition: Tenth editionDescription: xviii, 734 pages : color illustrations ; 27 cm. + 1 computer disk (5 1/4 in.)Content type: text Media type: unmediated Carrier type: volume ISBN: 0256068658; 0256083983 (International ed.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1990
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.8 M127 1990 (Browse shelf) Available CL-re 16668
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658.8 L763 1976 International marketing management / 658.8 L944 2001 Services marketing : people, technology, strategy / 658.8 M127 1990 Basic marketing: managerial approach 658.8 M127 1990 Basic marketing : a managerial approach / 658.8 M311 1985 Marketing / 658.8 M341 1994 Marketing / 658.8 M341 1997 Marketing /

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

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