Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
By: McCarthy, E. Jerome (Edmund Jerome) [author]
Contributor(s): Perreault, William D
Series: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1993Edition: Eleventh editionDescription: xxii, 763, 15, 14 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 025610509XSubject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1993| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | Available | CL-25274 | |||
|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.1 | Available | CL-re 18814 | ||
|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.2 | Available | CL-23153 | ||
|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.3 | Available | CL-25846 | ||
|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.4 | Available | CL-25847 |
Total holds: 0
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 M867 2013 Strategic marketing management / | 658.8 M867 2013 Strategic marketing management / | 658.8 M917 2010 Marketing management: a strategic decision-making approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / |
Includes bibliographical references (p. 723-760) and indexes.
There are no comments for this item.