Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip [author]
Contributor(s): Armstrong, Gary (Gary M.) | Franke, George
Series: The Prentice-Hall series in marketingPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Edition: Fourth edition, annotated instructor's edition George FrankeDescription: viii, 197, xxiv, 661 pages : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0137061293Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 1989b
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BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE
658.8 K848 1989 (Browse shelf) Available CITU-CL- 18133
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658.8 K455 2009 Marketing / 658.8 K455 2015 Marketing in Asia / 658.8 K848 1983 Principles of marketing / 658.8 K848 1989 Principles of marketing / 658.8 K848 1996 Principles of marketing / 658.8 K848 2001 Principles of marketing / 658.8 K848 2010 Principles of marketing /

Includes bibliographies and indexes.

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