Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
By: Hagel, John [author]
Contributor(s): Armstrong, Arthur
Publisher: Boston : Harvard Business School Press, c1997Description: xv, 235 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0875847595 (alk. paper)Subject(s): Internet marketing | Customer relations | Virtual communitiesDDC classification: 658.800285 LOC classification: HF5415.1265 | .H34 1997| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.800285 H12 1997 (Browse shelf) | Available | CL-27261 |
Total holds: 0
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 Z37 2006 Services marketing : integrating customer focus across the firm / | 658.8 Z37 2006 Services marketing : integrating customer focus across the firm / | 658.800285 C268 2000 Cases in electronic commerce / | 658.800285 H12 1997 Net gain : expanding markets through virtual communities / | 658.800285 K124 1997 Electronic commerce : a manager's guide / | 658.80072 W733 2014 Marketing analytics : data-driven techniques with Microsoft Excel / | 658.800954 M6875 2024 Integrated advertising, promotion, and marketing : communicating in a digital world / |
Includes bibliographical references (p. 221-224) and index.
There are no comments for this item.