Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.
Contributor(s): Olson, Jerry C. (Jerry Corrie) | Sentis, Keith | Ted Bates Advertising | Marketing Science Institute | American Psychological Association. Division of Consumer Psychology | Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.)
Publisher: New York, N.Y. : Praeger, 1986Description: viii, 294 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0275921549 (alk. paper) :Subject(s): Advertising -- Psychological aspects -- Congresses | Consumer behavior -- CongressesDDC classification: 659.10199 LOC classification: HF5822 | .A24 1986| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.10199 O18 1986 (Browse shelf) | Available | CL-re 19361 |
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 659.1 W462 2000 Advertising : principles & practice / | 659.1 W462 2003 Advertising : principles & practice / | 659.1 Y48 2023 Advertising in the digital age : theories & practices / | 659.10199 O18 1986 Advertising and consumer psychology / | 659.1042 W9508 2017 The attention merchants : the epic scramble to get inside our heads | 659.1072 D294 1997 Advertising research : theory and practice / | 659.113 Sch82 1995 Strategic advertising campaigns / |
Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.
"Volume 3."
Includes bibliographies and index.
There are no comments for this item.