Essentials of advertising / Louis C. Kaufman.
By: Kaufman, Louis [author]
Publisher: San Diego : Harcourt Brace Jovanovich, c1987Edition: Second editionDescription: xiv, 558 pages , [64] pages of plates : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0155241028Subject(s): Advertising -- United States | Advertising -- United States -- Case studiesDDC classification: 659.1 LOC classification: HF5813.U6 | K38 1987| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 K162 1987 (Browse shelf) | Available | CL-re 15097 |
Total holds: 0
Includes bibliographies and index.
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