Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author]
Contributor(s): Belch, Michael A | Belch, George E. (George Edward). Introduction to advertising and promotion
Series: Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: Fourth editionDescription: xxii, 762 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256218994Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 1998| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 R427 1998 (Browse shelf) | Available | CL-23901 |
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| 659.1 Og9 1997 Advertising / | 659.1 Q33 1994 Cases in advertising and promotion management / | 659.1 Q33 1994 Cases in advertising and promotion management / | 659.1 R427 1998 Advertising and promotion : an integrated marketing communications perspective / | 659.1 T3433 2018 Theory, practice and techniques in advertising and sales management | 659.1 W462 2000 Advertising : principles & practice / | 659.1 W462 2003 Advertising : principles & practice / |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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