Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
By: Hoyer, Wayne D [author]
Contributor(s): MacInnis, Deborah J
Publisher: Boston : Houghton Mifflin, c1997Description: xxviii, 675 pages : illustrations (some color), color map ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0395665922 (student book); 0395843855 (examination copy)Subject(s): Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .H69 1997| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8342 H852 1997 (Browse shelf) | Available | CL-22797 |
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| 658.8302856312 L5766 2018 Predictive analytics for marketers : using data mining for business advantage / | 658.83402856312 Sz12 2019 Social media data mining and analytics / | 658.8342 Ea775 2017 Consumer behaviour : applications in marketing / | 658.8342 H852 1997 Consumer behavior / | 658.8342 H852 2013 Consumer behavior in the 21st century / | 658.8342 P441 1994 Understanding consumer behavior / | 658.8342 P441 2008 Consumer behavior & marketing strategy |
Includes bibliographical references (p. 555-648) and indexes.
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