Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
By: Zaltman, Gerald [author]
Contributor(s): Wallendorf, Melanie
Series: The Wiley series in marketingPublisher: New York : Wiley, c1983Edition: Second editionDescription: xvi, 684 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0471093068 :Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.3 | .Z28 1983| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8342 Z14 1983 (Browse shelf) | Available | CL-re 20116 |
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| 658.8342 P441 1994 Understanding consumer behavior / | 658.8342 P441 2008 Consumer behavior & marketing strategy | 658.8342 P441 2010 Consumer behavior & marketing strategy / | 658.8342 Z14 1983 Consumer behavior : basic findings and management implications / | 658.8348 B669 1993 Targeting families : marketing to and through the new family / | 658.8348 W863 1995 Advertising and marketing to the new majority / | 658.84 C282 1996 International marketing / |
Includes bibliographical references and indexes.
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