Innovation and Creativity in SMEs : challenges, evolutions and prospects / Claudine Gay, Bérangère L. Szostak
By: Gay, Claudine
Publisher: London : ISTE LTD, 2019Description: 1 online resource (234 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781119513742Subject(s): Small businessGenre/Form: Electronic books.DDC classification: 658.022 Online resources: Full text available at Wiley Online Library Click here to view Summary: In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
EBOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY | 658.022 G25 2019 (Browse shelf) | Available | CL-50902 |
Browsing COLLEGE LIBRARY Shelves Close shelf browser
|
|
|
|
|
|
No cover image available | ||
| 658.022 B937 1999 Break the curves: the entrepreneur's blueprint for small business success / | 658.022 C33399 2014 Handy guide for business starters : learn the simple ways of starting a business in the Philippines / | 658.022 En47 2021 Innovation and export : the joint challenge of the small company / | 658.022 G25 2019 Innovation and Creativity in SMEs : challenges, evolutions and prospects / | 658.022 J18 1991 Working with the ones you love : strategies for a successful family business / | 658.022 K953 1987 Small business : planning and management / | 658.022 L857 2003 Preparing the business plan to accompany small business management |
ABOUT THE AUTHOR
Claudine Gay is a Professor in Economics at Université Lumière Lyon 2, France, and a member of the TRIANGLE laboratory. Her research focuses in particular on innovative territories and the platform economy.
Bérangère L. Szostak is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
There are no comments for this item.