Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By: Baran, Stanley J [author.]
Contributor(s): Davis, Dennis K [author.]
Language: English Series: Cengage series in mass communication and journalism: Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Edition: Seventh editionDescription: xxi, 408 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285052076 (pbk.); 1285052072 (pbk.)Subject(s): Mass media -- PhilosophyDDC classification: 302.2301 LOC classification: P90 | .B285 2015
Contents:
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		302.2301 B231 2015 (Browse shelf) Available CITU-CL-46798
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Includes index

Includes bibliographical references (pages 371-396)

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.

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