Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
By: Bernhardt, Kenneth L [author]
Contributor(s): Kinnear, Thomas C | James, Stuart W
Publisher: Homewood, Illinois Irwin , c1988Edition: Fourth editionDescription: xiv, 767 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256036764Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .B448 1988| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 B457 1988 (Browse shelf) | c.1 | Available | CL-re 14287 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 B457 1988 (Browse shelf) | c.2 | Available | CL-re 20045 |
Total holds: 0
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| 658.8 Ap584 2005 Applications in basic marketing : clippings from the popular business press / | 658.8 As89 1988 Convention sales and services / | 658.8 B319 2012 Understanding services marketing / | 658.8 B457 1988 Cases in marketing management / | 658.8 B457 1988 Cases in marketing management / | 658.8 B457 1991 Cases in marketing management / | 658.8 B457 1997 Cases in marketing management / |
Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).
Includes bibliographical references and index.
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