Crafting strategy : embodied metaphors in practice / Loizos Heracleous and Claus D. Jacobs.
By: Heracleous, Loizos Th
Contributor(s): Jacobs, Claus D
Language: English Publisher: Cambridge ; New York : Cambridge University Press, 2011Description: 1 online resource (xxii, 237 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780511975516Subject(s): Strategic planning | Metaphor -- Social aspects | Creative thinking | Organizational behavior | BUSINESS & ECONOMICS / Strategic PlanningGenre/Form: Electronic books.DDC classification: 658.4/092 LOC classification: HD30.28 | .H4767 2011Other classification: BUS063000 Online resources: Full text available from Cambridge University Press Click here to view Summary: "The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY | 658.408 H412 2012 (Browse shelf) | Available | CL-46094 |
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Includes bibliographical references and index.
"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF"-- Provided by publisher.
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