Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D [author]
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: Tenth EditionDescription: xl, 638 pages : colored illustrations ; 28 cm. + 1 CD-ROM (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0072935898 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2006| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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GRADUATE LIBRARY | GRADUATE LIBRARY SUBJECT REFERENCE | 658.8 P426 2006 (Browse shelf) | Available | CITU-CL-36307 | |||
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GRADUATE LIBRARY | GRADUATE LIBRARY SUBJECT REFERENCE | 658.8 P426 2006 (Browse shelf) | c. 2 | Available | CITU-CL-36687 | ||
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GRADUATE LIBRARY | GRADUATE LIBRARY SUBJECT REFERENCE | 658.8 P426 2006 (Browse shelf) | c. 3 | Available | CITU-CL-36688 |
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| 658.514 T226 2013 Technology management | 658.562 Ev15 2008 The management and control of quality | 658.8 M667 2024 Voice marketing : harnessing the power of conversational AI to drive customer engagement / | 658.8 P426 2006 Essentials of marketing : a global-managerial approach / | 658.8 P426 2006 Essentials of marketing : a global-managerial approach / | 658.8 P426 2006 Essentials of marketing : a global-managerial approach / | 658.812 B413 2006 Magnetic service : the secrets of creating passionately devoted customers / |
Includes bibliographical references and indexes.
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