Play bigger : how rebels and innovators create new categories and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney.
By: Ramadan, Al
Contributor(s): Peterson, Dave (Business consultant) [author.] | Lochhead, Christopher [author.] | Maney, Kevin [author.]
Publisher: London: Paiktus, c2016Description: 254 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780349411361Subject(s): Entrepreneurship | Disruptive technologiesSummary: In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, CATEGORY KINGS shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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GRADUATE LIBRARY | GRADUATE LIBRARY SUBJECT REFERENCE | 658.421 R1408 2016 (Browse shelf) | Available | CITU-CL-49141 |
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| 658.4092 C8297 2013 The magic question : a simple question every leader dreams of answering / | 658.4092 M5758 2018 Leadership agility : developing your repertoire of leadership styles / | 658.421 B4641 2024 Innovation and entrepreneurship / | 658.421 R1408 2016 Play bigger : how rebels and innovators create new categories and dominate markets / | 658.45 C7376 2024 Communication and organizational changemaking for diversity, equity, and inclusion : a case studies approach / | 658.45 H18 2005 Communicating for results : a guide for business and the professions / | 658.45 Y84 2006 Foundation of business communication : an integrative approach / |
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, CATEGORY KINGS shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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