Social psychology [by] Paul F. Secord [and] Carl W. Backman.

By: Secord, Paul F [author]
Contributor(s): Backman, Carl W [joint author.]
Publisher: New York : McGraw-Hill, [1974]Copyright date: c1974Edition: Second editionDescription: xvii, 647 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0070559147Subject(s): Social psychology | Psychology, SocialDDC classification: 301.1 LOC classification: HM251 | .S4 1974
Contents:
The nature of social psychology -- Knowing and evaluating persons -- Processes of social influence -- Persuasive communication and influence -- Mass communication and the social structure -- Intergroup attitudes -- Interpersonal attraction -- Social power -- Status and communication -- Emerging norms and conformity -- Leadership -- Group productivity and satisfaction -- Social roles -- Role strain and its resolution -- Processes of social learning -- Cognitive controls and social motivation -- Self and personality.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE
302 Se24 1974 (Browse shelf) Available CL-re 20388
Total holds: 0

Bibliography: p. [567]-603.

The nature of social psychology --
Knowing and evaluating persons --
Processes of social influence --
Persuasive communication and influence --
Mass communication and the social structure --
Intergroup attitudes --
Interpersonal attraction --
Social power --
Status and communication --
Emerging norms and conformity --
Leadership --
Group productivity and satisfaction --
Social roles --
Role strain and its resolution --
Processes of social learning --
Cognitive controls and social motivation --
Self and personality.

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