Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes.
By: Cespedes, Frank V
Publisher: Reading, Massachusetts: Addison-Wesley Publishing Co., c1991Description: xiii, 818 p. : ill. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0201510448Subject(s): Marketing -- Management -- Case studies | Sales management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.13 | .C47 1991| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.802 C337 1991 (Browse shelf) | Available | CL-39265 |
Total holds: 0
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.800954 M6875 2024 Integrated advertising, promotion, and marketing : communicating in a digital world / | 658.800973 T619 1986 Cases and classics in marketing management / | 658.802 As71 1990 Marketing : principles & strategy / | 658.802 C337 1991 Organizing and implementing the marketing effort : text and cases / | 658.802 Eg13 2015 Marketing communications / | 658.802 F228 2024 Strategic content marketing : creating effective content in practice / | 658.802 H187 2014 The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / |
Includes bibliographical references and indexes.
There are no comments for this item.