International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R [author]
Contributor(s): Graham, John L
Language: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: Thirteenth editionDescription: xxxii, 702 pages : color illustrations, col. maps ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071264617; 0071264612; 0073080063; 9780073080062Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/4 LOC classification: HF1416 | .C375 2007Online resources: Publisher description | Table of contents
Contents:
Part I An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses International Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases
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BOOK BOOK GRADUATE LIBRARY
GRADUATE LIBRARY
SUBJECT REFERENCE 		658.84 C282 2007 (Browse shelf) c.1 In transit from COLLEGE LIBRARY to GRADUATE LIBRARY since 06/18/2024 CITU-CL-38188
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SUBJECT REFERENCE 		658.84 C282 2007 (Browse shelf) c.2 Available CITU-CL-42221
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Includes index.

Part I An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses International Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases

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