Marketing research / Marketing research
By: Babin, Barry J [author.]
Contributor(s): Zikmund, William G [author]
Publisher: Singapore Cengage Learning Asia Pte, Ltd., [2016]Copyright date: c2016Edition: Philippine editionDescription: xii, 250 pages: color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814698917Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .Z537 2016| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.83 B117 2016 (Browse shelf) | Available | CITU-CL-49308 |
Total holds: 0
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| 658.827 Sm42 2018 Experiential marketing : a practical guide to interactive brand experiences / | 658.827 Y75 2014 What great brands do : the seven brand-building principles that separate the best from the rest / | 658.82702854678 R797 2014 Digital branding : a complete step-by-step guide to strategy, tactics and measurement / | 658.83 B117 2016 Marketing research / | 658.83 B412 2013 Qualitative consumer & marketing research / | 658.83 B692 2003 Marketing research : text and cases / | 658.83 B74 2014 Marketing and sales analytics : proven techniques and powerful applications from industry leaders / |
"This edition is reprinted with license from South Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso.
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