The advertising and promotion challenge: vaguely right or precisely wrong?/ Leonard M. Lodish.

By: Lodish, Leonard M [author]
Series: Wharton executive libraryPublisher: New York: Oxford University Press, 1986Description: xiii, 188 pages: illustration; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0195037022 (alk. paper)Subject(s): Advertising | Sales promotionDDC classification: 659.1 LOC classification: HF5821 | .L58 1986Online resources: Publisher description
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 L821 1986 (Browse shelf) Available CL-re 18013
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Includes bibliographies and index.

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