Customer relationship management: creating competitive advantage through win-win relationship strategies/ Kaj Storbacka, Jarmo R. Lehtinen
By: Storbacka, Kaj [author]
Publisher: Singapore: McGraw-Hill, 2002Description: x, 160 pages: illustrations; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007120458xSubject(s): Customer relations -- Management | Electric commerceDDC classification: 658.8| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY Filipiniana | 658.8 St74 2002 (Browse shelf) | Available | CL-26819 |
Total holds: 0
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| 658.8 M98 2000 Elements of marketing / | 658.8 P413 2014 Principles of marketing / | 658.8 P413 2014 Principles of marketing / | 658.8 St74 2002 Customer relationship management: creating competitive advantage through win-win relationship strategies/ | 658.8 Z184 2014 Principles of marketing / | 658.8009599 C26 2002 Cases on marketing management in the Philippine setting / | 658.8009599 C26 2002 Cases on marketing management in the Philippine setting / |
Includes glossary, bibliography and index
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