Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.
By: Nettleton, David
Publisher: Waltham, MA: Morgan Kaufmann c2014Description: xi, 288 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780124166028 (paperback)Subject(s): Data mining | Management -- Mathematical models | Management -- Data processingDDC classification: 658/.056312 LOC classification: HD30.25 | .N48 2014| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.056312 N388 2014 (Browse shelf) | Available | CITU-CL-46694 |
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| 658.0558 N787 2000 Information systems auditing and assurance / | 658.05631 D345 2014 Big data, data mining and machine learning : value creation for business leaders and practitioners / | 658.05631 D345 2014 Business information : finding and using data in the digital age / | 658.056312 N388 2014 Commercial data mining : processing, analysis and modeling for predictive analytics projects / | 658.05633 C456 c.2 Applying expert systems in business / | 658.05633 M964 1988 Expert systems in data processing : a professional's guide / | 658.068 R917 2003 Operations management / |
Includes bibliographical references and index.
Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .
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