Tourism : a modern synthesis / by Stephen Page, Joanne Connell.

By: Page, Stephen [author]
Contributor(s): Connell, Joanne.
Language: English Publisher: Andover : Cengage Learning, 2014Edition: Fourth editionDescription: xvii, 497 pages : colour illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781408060575; 9781408088432Subject(s): Tourism -- Marketing | Tourism. DDC classification: 338.4791 Summary: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
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Item type Current location Home library Call number Status Date due Barcode Item holds
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COLLEGE LIBRARY
SUBJECT REFERENCE
338.4791 P145 2014 (Browse shelf) Available CITU-CL-47586
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Includes bibliographical references and index.

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.

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