Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
By: Reich, Allen Z [author]
Language: English Publisher: New York: Wiley, c1997Description: xix, 530 pages: illustrations; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0471310123 (acidfree paper); 9780471310129Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688 LOC classification: TX911.3.M3 | R43 1997Online resources: Contributor biographical information | Publisher description | Table of Contents| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 647.940688 R347 1997 (Browse shelf) | Available | CITU-CL-23945 |
Total holds: 0
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| 647.940683 T156 2008 Human resources management for the hospitality industry / | 647.940687 F327 2002 Purchasing : selection and procurement for the hospitality industry / | 647.940687 F327 2002 Purchasing : selection and procurement for the hospitality industry / | 647.940688 R347 1997 Marketing management for the hospitality industry : a strategic approach / | 647.94071 C261 2006 Hospitality management : a capstone course / | 647.94092 J71 2008 Professional management of housekeeping operations / | 647.95/068/2 Restaurant design : designing, constructing & renovating a food service establishment / |
Includes bibliographical references (p. 515-522) and index.
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