Managing the global corporation : case studies in strategy and management / José de la Torre, Yves Doz, Timothy Devinney.
By: Torre, José de la [author]
Contributor(s): Doz, Yves L | Devinney, Timothy M. (Timothy Michael) | Davidson, William H. (William Harley). Managing the global corporation
Language: English Series: McGraw-Hill advanced topics in global managementPublisher: Boston : Irwin/McGraw-Hill, c2001Edition: Second editionDescription: xix, 587 pages : illustrations , maps ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072347988 (softcover : alk. paper); 9780072347982Subject(s): International business enterprises -- ManagementDDC classification: 658/.049 LOC classification: HD62.4 | .T67 2001Online resources: Publisher description | Table of contents| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.049 D375 2001 (Browse shelf) | c.1 | Available | CL-24749 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.049 D375 2001 (Browse shelf) | c.2 | Available | CITU-CL-38833 |
Rev. ed. of: Managing the global corporation / William Harley Davidson, José de la Torre. 1989.
Includes bibliographical references and index.
Section I. INTRODUCTION
Unit 1. The Globalization Process
1-1 CEMEX (A)
1-2 CEMEX (B)
Section II. GLOBAL COMPETITIVE STRATEGIES IN TRANSITION
Unit 2. From International to Global Competition
2-1 Pneumatiques Michelin IA
2-2 Pneumatiques Michelin IB
2-3 Pneumatiques Michelin II
Unit 3. Global Competition in Fragmented Sectors
3-1 Heineken N.V.
3-2 Heineken - Organizational Issues
3-3 Ha;agen Dazs and the European Ice-Cream Industry
Unit 4. Global Expansion in Service Industries
4-1 Egon Zehnder International: Asian Expansion
4-2 Kenny Rogers Roasters in China (A)
4-3 ENDESA-Chile
Unit 5. Global Strategy in Entrepreneurial Firms
5-1 The Australian Motorcycle Company
5-2 ISS - International Service System A/S
5-3 The Acer Group: Building an Asian Multinational
Section III. MANAGING THE GLOBALIZATION PROCESS
Unit 6. Market Entry Strategies and Managing Political Risks
6-1 Enron Development Corporation
6-2 Deng’s Legacy: China On-Line
6-3 PaintCo Brasileira Ltda.
Unit 7. Alliances, Partnerships and Acquisitions
7-1 Northrop Grumman and the Advanced Technology Transit Bus System
7-2 FIAT and Peugeot’s Sevelnord Venture (A)
7-3 General Electric & SNECMA (A)
7-4 Electrolux: The Acquisition and Integration of Zanussi
Unit 8. Network Organizations and E-business
8-1 Nexia International
8-2 PixTech
8-3 Aspect Development, Inc. (A)
Section IV. MANAGING GLOBAL OPERATIONS
Unit 9. Managing the Global Marketing Function
9-1 Procter & Gamble Europe: Ariel Ultra’s European Strategy
9-2 Hewlett-Packard Global: Account Management (A)
Unit 10. Managing the Global Finance Function and Risks
10-1 China Southern Airlines
10-2 SouthGold
Unit 11. Managing Global Manufacturing and Logistics
11-1 BOK Fibers International
11-2 BMW: Globalizing Manufacturing Operations
Unit 12. Managing Research, Knowledge and New Product Development
12-1 Salomon: Strategic Entry into the World Snowboard Market
12-2 Nestle; S.A.
12-3 Managing Knowledge at Booz-Allen & Hamilton
Unit 13. Managing People in the Global Company
13-1 Federal Express, Inc. (A)
13-2 Federal Express, Inc. (B)
13-3 Nizhlak: The Top Management Team
13-4 Ciba-Geigy - Management Development
Section V. SYNTHESIS AND INTEGRATION
Unit 14. Organizational and Strategic Redirection
14-1 AB Thorsten (1)
14-2 Henkel Asia-Pacific
14-3 Alfa Laval Agri (A)
14-4 Rank Xerox (A)
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