The breakdown of hierarchy : communicating in the evolving workplace / Eugene Marlow & Patricia O'Connor Wilson.

By: Marlow, Eugene
Contributor(s): Wilson, Patricia O'Connor, 1964-
Publisher: Boston : Butterworth-Heinemann, c1997Description: xiv, 178 p. : ill. ; 24 cmISBN: 0750697466 (acidfree paper)Subject(s): Communication in management | Communication in organizations | Organizational change | Business communication -- Technological innovationsDDC classification: 658.4/5 LOC classification: HD30.3 | .M3666 1997Online resources: Publisher description | Table of contents
Contents:
Communications, Corporations and Change Electronic Media: A brief overview Electrovisual Media and the American Corporation The Emerging Corporate Landscape The New Diversity Benchmark Re-shaping the Boundaries Around Business Harnessing the Power of Communication Technology Lessons from the Leaders Seven New Rules of Organizational Communications The Emerging Employment Landscape Studies and Commentaries.
Summary: The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York). Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism. Provides a unique combination of communication and management theory and practice. Creates awareness and heightens sensitivity to the major communication issues resulting from electronic media. Highlights the necessity of proactively employing strategic communication behaviours
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SUBJECT REFERENCE 		658.45 M344 1997 (Browse shelf) Available CL-re 21122
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Includes bibliographical references (p. 163-169) and index.

Communications, Corporations and Change Electronic Media: A brief overview Electrovisual Media and the American Corporation The Emerging Corporate Landscape The New Diversity Benchmark Re-shaping the Boundaries Around Business Harnessing the Power of Communication Technology Lessons from the Leaders Seven New Rules of Organizational Communications The Emerging Employment Landscape Studies and Commentaries.

The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed.

Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).
Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.

Provides a unique combination of communication and management theory and practice.
Creates awareness and heightens sensitivity to the major communication issues resulting from electronic media.
Highlights the necessity of proactively employing strategic communication behaviours

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