Media analysis techniques / Arthur Asa Berger, San Francisco State University.
By: Berger, Arthur Asa
Publisher: Los Angeles ; London : SAGE, [2014]Edition: Fifth EditionDescription: xvii, 238 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781452261355 (pbk. : alk. paper)Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.23/01 LOC classification: P91 | .B43 2014| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 302.2301 B453 2014 (Browse shelf) | Available | CITU-CL-46796 |
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| 302.2301 B231 2009 Mass communication theory : foundations, ferment, and future / | 302.2301 B231 2009 Mass communication theory : foundations, ferment, and future / | 302.2301 B231 2015 Mass communication theory : foundations, ferment, and future / | 302.2301 B453 2014 Media analysis techniques / | 302.2301 M243 2005 McQuail's mass communication theory / | 302.23014 G53 2023 Digital communication and media linguistics : with case studies in journalism, PR, and community communication / | 302.23068 K739 2024 Strategic management in the media / |
Includes bibliographical references (pages 225-228) and indexes.
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