Manager's guide to marketing, advertising, and publicity Barry Callen
By: Callen, Barry
Publisher: New York McGraw-Hill 2010Description: xviii, 250 pages : illustrations ; 23 cmISBN: 9780071627962Subject(s): Marketing | Advertising | PublicityDDC classification: 658.8| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 C132 2010 (Browse shelf) | Available | CITU-CL-44436 |
Total holds: 0
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| 658.8 B644 1974 Contemporary marketing / | 658.8 B934 2000 Introduction to marketing communication : an integrated approach / | 658.8 B96 1985 Marketing : strategic foundations / | 658.8 C132 2010 Manager's guide to marketing, advertising, and publicity | 658.8 C173 2007 The marketing mavens / | 658.8 C389 2000 New marketing strategies : evolving flexible processes to fit market circumstances / | 658.8 C85 2010 Marketing for entrepreneurs : concepts and applications for new ventures / |
600-699
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