The practice of public relations / Fraser P. Seitel.

By: Seitel, Fraser P [author]
Language: English Publisher: Boston : Prentice Hall, c2011Edition: Eleventh editionDescription: xxxi, 448 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780137058310Subject(s): Public relations -- United StatesDDC classification: 659.2 LOC classification: HM1221 | .S45 2011
Contents:
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.2 Se45 2011 (Browse shelf) Available CITU-CL-41908
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Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

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