Entrepreneurship : k to 12 basic education curriculum : senior high school - applied track subject / Marife Agustin Acierto

By: Acierto, Marife Agustin [author]
Description: xvi, 492 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654483Subject(s): Entrepreneurship | Business planningDDC classification: 658.421
Contents:
Introduction Lesson 1 ? Relevance of the Course Lesson 2 ? Key Concepts and Common Competencies Lesson 3 ? Core Competencies in Entrepreneurship Lesson 4 ? Job Opportunities Unit 1 ? Developing a Business Plan Lesson 1.1 ? Identify the Market Problem Lesson 1.2 ? Techniques on Seeking, Screening, and Seizing Opportunities Lesson 1.2.1 ? Market Need Analysis Lesson 1.2.2 ? Product: Its Nature and Sustainability Lesson 1.2.3 ? Viability, Profitability, and Customer Requirements Lesson 1.2.4 ? Best Product for Market Need Lesson 2 ? Recognize and Understand the Market Lesson 2.1 ? Selling Proposition and Value Proposition Lesson 2.2.1 ? Target Market Lesson 2.2.2 ? Customer Requirements Lesson 2.2.3 ? Market Size Lesson 2.3 ? Validate Customer-Related Concerns Lesson 2.3.1 ? Interview Lesson 2.3.2 ? Focused Group Discussion (FGD) Lesson 2.3.3 ? Survey Lesson 3 ? Importance of Marketing Mix in the Development of Marketing Strategy Lesson 3.1 ? Marketing Mix (7Ps) Lesson 3.1.1 ? Product Lesson 3.1.3 ? Place Lesson 3.1.4 ? Promotion Lesson 3.1.5 ? People Lesson 3.1.6 ? Packaging Lesson 3.1.7 ? Positioning Lesson 3.2 ? Brand Name Lesson 4 ? Demonstrate Understanding of the 4Ms of Operations Lesson 4.1 ? 4Ms (Manpower, Machine, Method, Materials) Lesson 4.1.1 ? Product Description Lesson 4.1.2 ? Prototype of the Product Lesson 4.1.3 ? Testing of Product Prototype Lesson 4.1.4 ? Service Description of the Product Lesson 4.1.5 ? Raw Materials Lesson 4.1.6 ? Value/Supply Chain Lesson 4.1.7 ? Recruitment Lesson 4.2 ? Business Model Lesson 4.3 ? Revenues Lesson 4.4 ? Costs Lesson 4.5 ? Profits Lesson 4.6 ? Financial Statements Unit 2 ? Business Implementation Lesson 5.1 ? Business Plan Lesson 5.1.2 ? Business Operation Lesson 5.1.3 Product Lesson 5.1.4 ? Business Records Lesson 5.1.5 ? Bookkeeping Lesson 5.1.6 ? Financial Statements Lesson 5.1.7 -= Income Statement and Balance Sheet Lesson 5.1.8 ? Profit or Loss Lesson 5.1.9 ? Overall Report Appendices
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.421 Ac47 2017 (Browse shelf) c.1 Available SHS - 426
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.421 Ac47 2017 (Browse shelf) c.2 Available SHS - 427
Total holds: 0

Includes bibliography and webliography

Introduction Lesson 1 ? Relevance of the Course Lesson 2 ? Key Concepts and Common Competencies Lesson 3 ? Core Competencies in Entrepreneurship Lesson 4 ? Job Opportunities Unit 1 ? Developing a Business Plan Lesson 1.1 ? Identify the Market Problem Lesson 1.2 ? Techniques on Seeking, Screening, and Seizing Opportunities Lesson 1.2.1 ? Market Need Analysis Lesson 1.2.2 ? Product: Its Nature and Sustainability Lesson 1.2.3 ? Viability, Profitability, and Customer Requirements Lesson 1.2.4 ? Best Product for Market Need Lesson 2 ? Recognize and Understand the Market Lesson 2.1 ? Selling Proposition and Value Proposition Lesson 2.2.1 ? Target Market Lesson 2.2.2 ? Customer Requirements Lesson 2.2.3 ? Market Size Lesson 2.3 ? Validate Customer-Related Concerns Lesson 2.3.1 ? Interview Lesson 2.3.2 ? Focused Group Discussion (FGD) Lesson 2.3.3 ? Survey Lesson 3 ? Importance of Marketing Mix in the Development of Marketing Strategy Lesson 3.1 ? Marketing Mix (7Ps) Lesson 3.1.1 ? Product Lesson 3.1.3 ? Place Lesson 3.1.4 ? Promotion Lesson 3.1.5 ? People Lesson 3.1.6 ? Packaging Lesson 3.1.7 ? Positioning Lesson 3.2 ? Brand Name Lesson 4 ? Demonstrate Understanding of the 4Ms of Operations Lesson 4.1 ? 4Ms (Manpower, Machine, Method, Materials) Lesson 4.1.1 ? Product Description Lesson 4.1.2 ? Prototype of the Product Lesson 4.1.3 ? Testing of Product Prototype Lesson 4.1.4 ? Service Description of the Product Lesson 4.1.5 ? Raw Materials Lesson 4.1.6 ? Value/Supply Chain Lesson 4.1.7 ? Recruitment Lesson 4.2 ? Business Model Lesson 4.3 ? Revenues Lesson 4.4 ? Costs Lesson 4.5 ? Profits Lesson 4.6 ? Financial Statements Unit 2 ? Business Implementation Lesson 5.1 ? Business Plan Lesson 5.1.2 ? Business Operation Lesson 5.1.3 Product Lesson 5.1.4 ? Business Records Lesson 5.1.5 ? Bookkeeping Lesson 5.1.6 ? Financial Statements Lesson 5.1.7 -= Income Statement and Balance Sheet Lesson 5.1.8 ? Profit or Loss Lesson 5.1.9 ? Overall Report Appendices

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