Product development for small enterprises / SERDEF

By: SERDEF [author]
Language: English Publisher: Quezon City: Small Enterprises Research and Development Foundation, 2017Description: x, 142 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719584223Subject(s): Small business. DDC classification: 338.642
Contents:
Chapter 1: What and Demands ? The Product ? The Exchange ? Value ? Needs, Want and Demands ? Essential Attributes of the Product ? The basic Levels of a Product ? Classifying Products by Durability ? Services ? Classifying Products by Types of Consumer Good ? The Product Mix ? Chapter 2: The Product Life Cycle ? What is the PLC? ? Importance of the PLC ? Implication of the PLC to SMEs ? Strategic Directions for the Different Stages of the PLC ? Chapter 3: New Product Development ? Market-driven Product Ideas ? Technology-Driven Product Ideas ? Idea Generation ? Positioning versus the Competition ? Business Modeling ? Pricing ? Commercialization ? Chapter 4: Branding ? Elements of a Brand ? Brand Equity ? Brand Associations ? Brand Architecture ? Measuring Brand Equity ? Chapter 5: Packaging and Labeling ? Packaging as Protection ? Package Design ? Packaging as a Communication Tool ? Packaging Services ? Labeling ? Environment-friendly Packaging - Chapter 6: Tapping into Global Markets ? Matching the Business with the Global Market ? Marketing to a Global Audience ? Consumer Behavior in Different Countries ? Market Selection ? Quality is (Still the Best Strategy ? Chapter 7: Digital Marketing / Strategies ? Site Address ? The Rice (and Fall) of Search Engine Optimization ? Social Media ? Mobile Platforms and Its Impact on Consumers ? Digital Business opportunities.
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		338.642 (Browse shelf) c.1 Available SHS-550
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		338.642 (Browse shelf) c.2 Available SHS-551
Total holds: 0

Includes index.

Chapter 1: What and Demands ? The Product ? The Exchange ? Value ? Needs, Want and Demands ? Essential Attributes of the Product ? The basic Levels of a Product ? Classifying Products by Durability ? Services ? Classifying Products by Types of Consumer Good ? The Product Mix ? Chapter 2: The Product Life Cycle ? What is the PLC? ? Importance of the PLC ? Implication of the PLC to SMEs ? Strategic Directions for the Different Stages of the PLC ? Chapter 3: New Product Development ? Market-driven Product Ideas ? Technology-Driven Product Ideas ? Idea Generation ? Positioning versus the Competition ? Business Modeling ? Pricing ? Commercialization ? Chapter 4: Branding ? Elements of a Brand ? Brand Equity ? Brand Associations ? Brand Architecture ? Measuring Brand Equity ? Chapter 5: Packaging and Labeling ? Packaging as Protection ? Package Design ? Packaging as a Communication Tool ? Packaging Services ? Labeling ? Environment-friendly Packaging - Chapter 6: Tapping into Global Markets ? Matching the Business with the Global Market ? Marketing to a Global Audience ? Consumer Behavior in Different Countries ? Market Selection ? Quality is (Still the Best Strategy ? Chapter 7: Digital Marketing / Strategies ? Site Address ? The Rice (and Fall) of Search Engine Optimization ? Social Media ? Mobile Platforms and Its Impact on Consumers ? Digital Business opportunities.

300-399 338

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