New products management / Merle Crawford, Anthony Di Benedetto.

By: Crawford, C. Merle (Charles Merle), 1924-
Contributor(s): Di Benedetto, C. Anthony
Publisher: Boston : McGraw-Hill Irwin, c2008Edition: 9th edDescription: xviii, 558 p. : ill. ; 24 cmISBN: 9780073529882 (alk. paper); 0073529885 (alk. paper); 9780073529882; 0073529885Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153 | .C72 2008Online resources: Table of contents only | Publisher description
Contents:
Brief Table of Contents Part One: Overview and Opportunity Identification/Selection Chapter 1: The Menu Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products Part Two: Concept Generation Chapter 4: Preparation and Alternatives Chapter 5: Problem-Based Ideation: Finding and Solving Customers’ Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part Three: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol Part Four: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing Part Five: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues Bibliography Appendixes A: Sources and Ideas Already Generated B: Other Techniques of Concept Generation C: Small’s Ideation Stimulator Checklist D: The Marketing Plan E: Guidelines for Evaluating a New Products Program
Summary: Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
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SUBJECT REFERENCE 		658.575 C858 2008 (Browse shelf) Available CITU-CL-44358
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Includes bibliographical references (p. 505-508) and index.

Brief Table of Contents Part One: Overview and Opportunity Identification/Selection Chapter 1: The Menu Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products Part Two: Concept Generation Chapter 4: Preparation and Alternatives Chapter 5: Problem-Based Ideation: Finding and Solving Customers’ Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part Three: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol Part Four: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing Part Five: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues Bibliography Appendixes A: Sources and Ideas Already Generated B: Other Techniques of Concept Generation C: Small’s Ideation Stimulator Checklist D: The Marketing Plan E: Guidelines for Evaluating a New Products Program

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

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