Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
By: Mullins, John W. (John Walker)
Contributor(s): Walker, Orville C
Series: Mcgraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/1 LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.81 M341 2008 (Browse shelf) | c.1 | Available | CITU-CL-40956 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.81 M341 2008 (Browse shelf) | c.2 | Available | CITU-CL-42361 |
Total holds: 0
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| 658.81 D738 1994 The force/ | 658.81 J137 1996 Sales and sales management / | 658.81 J645 2003 Churchill/Ford/Walker's sales force management / | 658.81 M341 2008 Marketing management : a strategic decision-making approach / | 658.81 M341 2008 Marketing management : a strategic decision-making approach / | 658.81 M917 2010 Marketing management: a strategic decision-making approach / | 658.81 Sa32 2001 Sales management : analysis and decision making / |
Previous ed. entered under title.
Includes bibliographical references and index.
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