Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell.

By: Kerber, Ronald L
Contributor(s): Laseter, Timothy M | Russell, Max
Publisher: New York : McGraw-Hill, c2007Description: xviii, 318 pages : illustrations ; 24 cmISBN: 0071486550 (hardcover : alk. paper); 9780071486552 (hardcover : alk. paper)Subject(s): New products | Production engineeringDDC classification: 658.5/75 LOC classification: TS170 | .K47 2007Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
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SUBJECT REFERENCE 		658.575 K452 2007 (Browse shelf) c.1 Available CITU-CL-40907
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.575 K452 2007 (Browse shelf) c.2 Checked out 02/24/2024 CITU-CL-42476
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Includes bibliographical references and index.

Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.

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